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Marketing Manager

Publiée le 01.02.2022


Site Internet :
Secteur d´activité :
Banque, assurance, finances
Offres d´emploi : Voir toutes nos annonces
Our mission We're making Africa the first cashless continent. In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That&... lire la suite

Détails de l'annonce

Poste proposé : Marketing Manager

Our mission
We're making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote d'Ivoire. Now, we have millions of users and are growing fast. Our goal is to make Africa the first cashless continent. And that's where you come in....

How you'll help us achieve it
We are looking for an energetic and creative Marketing Manager who can run our day-to-day marketing activities as we grow our user base and build our brand in Burkina Faso.

In this role, you'll;

  • Coordinate day to day of ATL marketing activities in Burkina Faso
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Plan and implement relevant lead generation and awareness strategies through PR, mass media, and digital channels
  • Understand Wave's product and values and translate them across all of our marketing channels, from messaging to branding
  • Support operational teams (sales, distribution network, business development...) and help them reach their business objectives by providing the marketing tools needed
  • Report progress and effectiveness of actions planned
Profil recherché pour le poste : Marketing Manager

Key details

  • Location: You will be located in Ouagadougou with frequent travel within the country as needed
  • Work authorization in Burkina is required.
  • This is a permanent position.
  • Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months.
  • We pay 100% of your health care insurance premium cost for yourself and your dependents.
  • We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
  • We help you live your fullest life now! We subsidize gym memberships, fitness classes, and workout equipment.
  • Airtime reimbursement
  • Free food and a beautiful office space


  • 6+ years in managing marketing strategies at a multi-national company
  • Second degree (MBA, Master) In Marketing, International Relationships and Trade will be a great bonus. 
  • Language: Fluent in French and Moore, being fluent in English is mandatory
  • Strong written and verbal skills
  • Previous Experience in leading B2C marketing strategies at a fast-growth organization
  • Coordinating marketing activities at a rapidly scaling organization

You might be a good fit if you.

  • Have a proven record in the deployment of successful user acquisition/retention/conversion strategies
  • Have strong project management, multitasking, and decision-making skills
  • Are Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Are data-oriented
  • Are a creative with strategic vision and great attention to detail
  • Are intellectually curious and creative in the way you go about tackling problems
  • Demonstrate tenacity and a willingness to go the distance to get something done
  • Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination.
Critères de l'annonce pour le poste : Marketing Manager
Métier :
Marketing, communication
Secteur d´activité :
Banque, assurance, finances
Type de contrat :
Région :
Ville : Ouagadougou
Niveau d'expérience :
Expérience entre 5 ans et 10 ans
Niveau d'études :
Langues exigées :
Nombre de poste(s) : 1

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